A weekly newsletter for service business owners fed up with the status quo. Casey Winans shares the lessons he learned growing his last software consulting business from $0 to $10 million in annual revenue within its first 5 years and then selling it. He learned how contrarian thinking helped his business better align with customer needs to build loyalty and improve margins.

What to expect from this newsletter and community

The Service Zealot is like your cool uncle that embraced risk and found success amidst failure. This guy wants to help you avoid the same pitfalls and show you a better way to achieve success.

Each post provides answers to subscriber questions and insights from 2+ decades of experience, coupled with opinions and contrarian thinking. The promise to you:

• Weekly insights and answers to help grow your service business using contrarian methods.
• Never lame – always experimenting with new segments and formats to help you learn
• A community of smart, curious people questioning the status quo to achieve stellar results